Greg Costello once had a TV spot air on the Super Bowl in the same week that his shelf talkers for Reese’s Pieces appeared in Midwestern convenience stores. It’s been that kind of a career—do every job, and do it to the hilt.

 

It all started when Greg, a native New Yorker with a B.A. and no idea what to do with it, decided to head to Miami Ad School and make his writing talents earn their keep for once. Over the years, Greg moved gradually from traditional advertising to promotions, then to digital with an emphasis in the telecom sphere. It’s all the same, though, isn’t it? Relishing the simple joy of telling a story, bringing a touch of humanity to even the driest product copy or monthly promotion. 

 

In his spare time, Greg spends time with his wife and two adorable nose-picking children. Wait, that’s not really spare time. Well, he spends what little time he has left doing crossword puzzles, playing guitar and complaining about the MTA. 

 

Those looking for a copywriter without pretension or preening ego are welcome to look through this portfolio. Here, you’ll stuff that’s above the line and wayyyyy below it. You’ll find TV, radio and print, alongside social, emails and infographics. You’ll find B2B, B2C, CRM and DM. And if you don’t see those things, drop a line at costellogreg78@gmail.com… there's probably something in the hopper that fits the bill.